RESEARCH DESIGN / 00:00
Turn a business question into a rigorous study.
Leo structures objectives, discussion guides, and success criteria to surface the insight your decision actually needs.
AI-powered qualitative research
In-depth qualitative insights at the speed of light.
Forelight supercharges quantitative and qualitative research with unparalleled speed and scale—so your team can create exceptional products and customer experiences.
72hours to insight
01end-to-end AI researcher
∞global audience potential
Introducing Leo
One AI researcher.
A complete research journey.
Leo autonomously manages the path from the first research question to evidence-backed recommendations. What once took up to three months now arrives in 72 hours.
AUDIENCE MATCH / 08:14
Find the right people, wherever they are.
Precisely recruit target participants across demographics and geographies—without slowing down your timeline.
VIDEO FIELDWORK / 28:36
Conduct conversations that adapt in the moment.
Leo runs in-depth video interviews, follows meaningful threads, and creates room for nuanced, unbiased responses.
SYNTHESIS / 72:00
Move from hours of video to a clear next move.
Leo analyzes every conversation and delivers themes, evidence, and actionable recommendations your whole team can use.
Research without the drag
Deep understanding should move as fast as your market.
Leo removes the operational bottlenecks while preserving the depth, humanity, and evidence that make qualitative research valuable.
72-hour time to insight
Replace months of coordination with one continuous, AI-managed workflow.
Global reach at scale
Capture perspectives across audiences, markets, demographics, and geographies.
Adaptive video interviews
Go beyond surveys with responsive conversations that uncover the reason behind the answer.
Decision-ready synthesis
Connect themes to direct evidence and turn human stories into clear action.
Built for consequential questions
See the market before
the market moves.
Build what customers will choose.
Pressure-test concepts, discover unmet needs, and understand the trade-offs behind product decisions.
“The richest signal isn’t a score. It’s the moment a customer explains why.”
LEO / FIELD NOTE 014Find the friction hidden between the metrics.
Understand the language, needs, and moments shaping perception.
Why Forelight
Quantitative speed.
Qualitative depth.
Forelight does not flatten human stories into a dashboard. Leo pairs the speed and scale of AI with rich video evidence, so teams can understand both what is happening and why.
- 01 End-to-end autonomous research operations
- 02 Nuanced video and conversational analysis
- 03 Consistent methodology across global studies
- 04 Traceable insight grounded in participant voice
Your next insight is closer than you think